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Shelley Heistand

Sales Associate, CRS, GRI, ABR Coldwell Banker Residential Real Estate
Winter Park, FL 32789
Office: 407-644-2215 I am dedicated to delivering the personalized service, exceptional communication and professional expertise that will give you successful results.

Orlando, FL 32801, USA
$1,692,500 USD
4 bedrooms 3 baths/1 partials
  • There’s a reason why you see so many initials following Shelley’s name. She’s earned each and every one for her experience and expertise in the real estate arena and it’s very likely there will be a few more added before she retires.
  • When you talk about real estate sales excellence in Central Florida, Shelley’s name often comes up in the conversation. While there may be others who have been in the industry longer, there are few sales professionals in Orlando who have been as productive as Shelley – especially since the mid 2000s where she has solidified her reputation as one of the premier Realtors in the area, ringing up several hundred million dollars in property sales.
  • Over the past several years, Shelley has consistently ranked among the top Realtors in Central Florida for sales, listings and overall production, ranking among Orlando’s top 25 sales associates in all three categories. When you think of the thousands of sales agents working in this highly competitive marketplace, that is elite company. And, for the fourth straight year, Shelley has made ORLANDO Magazine’s “Hot 100” Realtor list for sales production — a tribute to her sales excellence. Shelley also is one of the special few in the market to earn a prestigious Five Star rating in customer satisfaction from Orlando Homebuyer Magazine.
  • Shelley has been selling real estate in Central Florida for more than 18 years. Before joining Coldwell Banker in early 2009, she was with Kelly Price & Company where she perennially was one of its top producing agents, including 2007 when she ranked No. 1 with $25.2 million in sales. She is an Accredited Buyer Representative (ABR), a Graduate Realtor Institute (GRI) and is a Certified Residential Specialist (CRS) – a designation that less than 2 percent of the nation’s Realtors hold.
  • Today, Shelley is half of the Francetic & Heistand Team, operating under the respected Coldwell Banker marquee. Shelley and partner David Francetic represent both buyers and sellers, specializing in single family homes, condominiums, new construction, site selection and disposition, lakefront properties and golf communities in Winter Park, Maitland, Orlando, Lake Nona, Isleworth, Windermere and other fine communities throughout Central Florida.

Real Estate Awards

  • Previews Property Specialist
  • Voted by Orlando Magazine “The Hot 100” (Real Estates Best)


  • Certified Residential Specialist (CRS)
  • Graduate Realtor Institute (GRI)
  • Accredited Buyer Representative (ABR)
  • Member of the Orlando Regional Realtor Association (ORRA)
  • Member of the Florida Association of Realtors (FAR)
  • Member of the National Association of Realtors (NAR)
  • Member of the Mid-Florida Regional Multiple Listing Service (MFRMLS)